"A Coherent Philosophy" - Cyrus Brochure 1998

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Robert
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"A Coherent Philosophy" - Cyrus Brochure 1998

Postby Robert » Sun Nov 13, 2005 9:26 pm

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home office: Dell laptop running JRriver MC22 / Meridian Explorer / AKG 550's
music room: PC transport running JRiver MC22 / Naim DAC-V1 / Naim Supernait 2 / Neat Motive SX2
kitchen: Naim Unitiqute 2 / Naim NAP100 / Totem Dreamcatchers

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Robert
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"A Coherent Philosophy" - Cyrus Brochure 1998

Postby Robert » Sat Jul 15, 2006 10:42 pm




The realistic reproduction of music remains as complex and elusive as it has ever been. Though extensive research in recent years by academics and designers alike has resulted in a better understanding of some parameters, this research has also thrown into sharp relief a host of other issues that were either hidden or ignored. In some cases much-heralded advances have proved to be misleading and, in the light of bitter experience, a return to purist principles has paid enormous dividends.


The plain fact is that there are serious differences between live music and Hi-Fi. Not all that long ago people thought that these could be addressed by improving a few key' parameters. Go back only a few years and you will find Hi-Fi literature almost obsessively concerned with topics such as bandwidth, distortion, feedback and, of course, power output. Even today there are some who view these measurements as definitive, apparently regardless of their sonic implications.

We could for example, at no extra cost to you or ourselves, re-design our entry-level Cyrus Straight Line with a power output in excess of 100 Watts per channel, a measured distortion of almost zero, and a virtually unlimited bandwith - and always to the detriment of the musical performance. And such holds true for every Cyrus product.

Now, none of this is intended to undermine the scientific process. Indeed, few companies anywhere in the world match our commitment to advanced research, state-of-the-art laboratories and an R&D payroll exceeding twenty percent of sales. The important issue here is that music is abstract, intangible and essentially unquantifiable by textbook methods alone.

The elegant lines and outstanding ergonomics have helped to make Cyrus a product not merely for the dedicated enthusiast but for all discerning music lovers. But above all, the genius of Cyrus designs lies in their ability to transcend pedantic ideology and to highlight music's spiritual and emotional dimension. By emphasising these timeless values your Cyrus system will bring you the joy of music for many years to come.



A Coherent Philosophy


At Cyrus, technology and traditional human values go hand in hand. Despite our huge investment in computer aided design and manufacture, every model in Mission's prestige Hi-Fi range Cyrus is ultimately hand made and individually tested. Although we use robots for mundane tasks, no robot can add the pride in good workmanship that distinguishes a Cyrus product from the mass-produced.


Innovation without tears


The latest Computer Aided Design equipment is widely used in the design of Cyrus. Ultra-fast CAD stations mean Cyrus engineers can iron out many of a product's wrinkles - even before the first prototype is built - streamlining the design process. Computers check complex circuit boards in seconds so that our designers can safely innovate with confidence.

Audio design philosophy in the Eighties and Nineties has stagnated largely due to an obsessive interest in the provision of ever more complex features and gadgets - most of them of dubious worth.

At Cyrus we have a different philosophy.

Here, we combine subjective design with engineering excellence to produce products capable of reproducing the excitement and dynamics of music - with versatility and upgradeability.



Measurements aren't enough!

You can take it for granted that all Cyrus equipment has outstanding specifications - but music is what it's all about.

It is not inevitable that combining the best audio components from one, or many, manufacturers, produces the best sound. In many cases what should be an outstanding sound system falls far short of expectations. Instead of complementing each other, components conflict - with a variety of differing sonic personalities blurring the soundstage.

This is where Cyrus is different. Throughout all models you'll find a consistent design approach resulting in the most neutral sonic solution. As you add to your Cyrus system each component reinforces the others producing a seamless whole.

Modularity - a Cyrus concept

The Cyrus concept is built round a carefully thought out combi-nation of linking separates which can be combined in many ways. If you are new to Hi-Fi you may be unsure as to the direction your interest may take. You may want to explore the possibilities of Home Theatre, route high quality sound all around your house, or simply concentrate on building an outstanding stereo system - or you may want to do all of these. No matter what your requirements are, there are Cyrus units to fulfil them - from a minimalist basic
sound system to a multi-room Home Theatre complex.

Built-out obsolescence


Because we refuse to subscribe to the throwaway society, you can buy your first Cyrus system confident that your investment will retain its value and that you will be able to keep abreast of audio innovations with compatible Cyrus products for many years.

Manufactured to high specifications with carefully selected components, Cyrus products offer the ideal blend of performance and looks in a surprisingly affordable package.

The elegant precision magnesium alloy case represents a huge investment in design and tooling,
yet because we use it in all our products, we can do so economically.

Cyrus is user-friendly. The control and operational circuitry stays behind the front panel leaving you with an elegant system that's simple to operate.

When you buy Cyrus, you have joined an exclusive family and you can be confident that your Hi-Fi needs will be taken care of in the years to come. Cyrus will grow with your requirements.


Nobody was ever sorry for buying the best.

home office: Dell laptop running JRriver MC22 / Meridian Explorer / AKG 550's
music room: PC transport running JRiver MC22 / Naim DAC-V1 / Naim Supernait 2 / Neat Motive SX2
kitchen: Naim Unitiqute 2 / Naim NAP100 / Totem Dreamcatchers